05.09.2013 - 06.09.2013 4th International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations

05 settembre 2013

5th and 6th September 2013 Università della Valle d'Aosta - Université de la Vallée d'Aoste

05.09.2013 - 06.09.2013

5th and 6th September 2013 Università della Valle d'Aosta - Université de la Vallée d'Aoste

 
 
Loghi International Colloquium on Place Brand ManagementPlace branding is an area of research important to not only academics and practitioners but also to many other stakeholders such as citizens and NGOs. The term "place" here refers to nation, region, city, town and other local areas. The global interest in the topic is evidenced by a growing number of publications and conferences in the field, and is also reflected in the Google entries that increased from 4.8 million in 2010 to 99.3 million in 2012.
 
Potential topics that would be suitable for the Colloquium include, but are not limited to:
 
    The management, marketing and branding of places (nations, regions, cities, towns, communities, shopping centres, etc.
    Place identity, image and reputation
    Nation branding and soft power
    Nation branding and public diplomacy
    Consumption of and consumer behaviour with respect to places
    Design, art and planning of places
    Case studies in place marketing and branding
    Place competitiveness
    Community engagement and development
    Places as locations and destinations
    Tourism marketing
 
Accepted abstracts will be published in the Colloquium proceedings, and the best papers will be considered for publication in the Qualitative Market Research: An International Journal.
Contacts
To submit an abstract, please email a Word attachment to:
Chiara Mauri e-mail c.mauri@univda.it
Maia Cavazzana e-mail m.cavazzana@univda.it
 
Colloquium Director: Professor Chiara Mauri, Università della Valle d'Aosta
Founder and Chair: Professor T.C. Melewar, Brunel University London United Kingdom.
Deputy Chair: Professor Charles Dennis, University of Lincoln United Kingdom
 
Organizing Secretariat:
Università della Valle d'Aosta - Université de la Vallée d'Aoste
Segreteria Place Brand Management
Strada Cappuccini 2A - 11100 Aosta
fax 0039 0165 306749

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